Amazon's e-commerce companies from the United States, successfully selling Kindle Fire tablet computer for the U.S. market. Now, they want to confront the dominance of Samsung Galaxy and Apple iPhone through new product Fire Phone.
Fire Phone is aimed at the upper middle market segment. Today, he will compete with the iPhone S5 and Android-based smart phone top class, among other things S5 Samsung Galaxy, Sony Xperia Z2, and HTC M8.
Fire Phone carrying a screen of 4.7 inches with a resolution of 720p, Qualcomm processor, Adreno 330 graphics processor units, and 2GB of RAM.
In terms of operating system, Fire Phone walk with Fire OS 3.5. Indeed, the operating system based on Android, but has been modified by Amazon that can contain a number of features that do not exist on other Android phones.
The main advantages of this product lies in the camera unit and integration with applications and digital content provided by Amazon.
In a press conference in Seattle, United States, Wednesday (18/06/2014), Amazon CEO Jeff Bezos, the image quality promises Fire Phone better than iPhone S5 and Galaxy S5. The rear camera Fire Phone equipped with 13-megapixel sensor with f/2.0 lens and optical image stabilization. Amazon provides a shutter button on the side of the phone, for easy shooting.
Around the screen there are four front-facing camera unit and placed in every corner of the phone. Bezos said the four cameras serves to create a dynamic perspective to track the user's head.
He shows how the four front camera that works. When I open the Maps feature, and look for a restaurant, perspective digital map changes every time the phone is tilted.
Fire Phone is also designed to support the ecosystem that has been built Amazon. There are Amazon Appstore app store, to feature content to enjoy music, video, and digital books on Amazon.
The phone can match the picture or song content to the Amazon product catalog database. For example, if the user photographing a book and the book is available in e-commerce site, it will offer users to buy it online.
Fire Phone went on sale on July 25, 2014 in the United States at a price of 649 U.S. dollars without a contract, while the contract for the system rewarded 200 dollars. Amazon has yet to announce the availability of this product in other countries.
If Amazon really wants to block Apple and Samsung, they have to expand the availability of these products in other countries.
Samsung is currently a leader in the smart phone industry. According to the research firm IDC, Samsung sends 85 million units of smart phones throughout the world or control 30.2 percent market share in the first quarter of 2014.
In the second position is occupied by Apple that sent 43.7 million units of smart phones or controlling 15.5 percent market share in the first quarter of 2014. Third position is occupied by up to five Huawei, Lenovo, and LG.